Discovery Call
5th Aug 2026 • Prepared for Destiny Health Care Services
Slide 1 Speaker Notes:
Welcome to our discovery session today. The purpose of this meeting is to understand your specific service capacities, growth goals, and to share a bit about how OnDigi helps care agencies like Destiny build a reliable, high-intent private-pay pipeline. This is a consultative session, not a hard sales pitch. Let's make this an open dialogue.
Agenda
A road map for our conversation today
Slide 2 Speaker Notes:
To guide our call, here is the agenda. We'll start with a brief overview of OnDigi, summarize our understanding of Destiny, discuss the private-pay challenges we see in the market, share how we help, highlight a quick case study, and then spend most of the time listening to your priorities and deciding on next steps. Does this list cover what you hoped to cover?
About OnDigi Solutions
An AI-first growth marketing agency for healthcare and care providers
Bradford, UK Roots
Core Services
- Performance Marketing
- Custom Web Development
- AI & Automated Systems
Sector Specific
Slide 3 Speaker Notes:
A little about OnDigi Solutions. We are an AI-first growth marketing agency. We are headquartered in Bradford, UK, but support clients globally, including India and the Middle East. Crucially, we are not generalists. We focus specifically on healthcare, home care, and care homes. Our services cover paid ads, custom development, and automated AI lead systems to ensure care providers can capture high-intent inquiries efficiently.
Why We're Talking Today
Understanding Destiny Health Care Services' positioning and goals
Destiny's Profile
Location: Market Harborough-based, serving Leicestershire & Northamptonshire area.
Wide Range of Care: Live-in care, overnight care, personal care, supported living, learning disabilities support, and children & young people services.
Funding Mix: Supporting both private-pay and local-authority-funded clients.
What Prompted Your Inquiry?
Slide 4 Speaker Notes:
We know you are based in Market Harborough and cover Leicestershire and Northamptonshire. Your care catalog is broad, ranging from live-in and personal care to supported living and youth services, split between local authorities and private clients. Since you reached out to us, we'd love to understand the background: what specific challenges or priorities prompted this call?
The Home Care Landscape: Common Challenges
Does this resonate with Destiny's experience?
Shared Directories
The Slow Follow-Up Leak
Generic Marketing
Passive Reliance
Slide 5 Speaker Notes:
Let's pause here. We see these four main challenges repeatedly in the home care space: shared leads, slow follow-ups, generic marketing templates, and relying too heavily on passive word-of-mouth. Presenter: stop talking here and ask: 'Does this sound familiar? Which of these is the biggest concern for Destiny currently?'
How We Help Home Care Agencies
A system built on exclusivity, precision, and instant response
Postcode Exclusivity
Private-Pay Focus
AI Call Intelligence
Slide 6 Speaker Notes:
So, how do we address these challenges? We work on an exclusivity model—only one client per postcode. No competing ads. We focus solely on high-intent private-pay generation tailored to your capacity, and we deploy AI systems that triage calls instantly. We want to find you quality clients, not just spam you with unqualified directories.
Proof: Cost Per Acquisition (CPA) Impact
A UK Home Care Client performance transformation
Key Takeaways
- ■ CPA Reduced by 71%: Dropped from £145 down to a sustainable £42.
- ■ AI Qualification: Achieved through AI call-intelligence catching, qualifying, and routing inquiries instantly, preventing dropoffs.
- ■ Direct Replicability: This exact operational model is directly applicable to Destiny's private-pay growth strategy.
Slide 7 Speaker Notes:
This is the visual high point of the deck. For a UK domiciliary care agency, we reduced the Cost Per Acquisition from £145 down to £42. We didn't do this by just spending more; we did this by stopping lead leaks. When families called, our AI qualified and routed them in seconds. The same model is highly replicable for Destiny Health Care Services in Leicestershire.
What We'd Like to Understand
Questions posed to the room (Click text fields to take notes live)
Which service line matters most right now — private-pay live-in/personal care, or something else?
What's your current mix of private-pay vs. local-authority-funded clients?
How are enquiries handled today — who picks up, and how fast?
Which postcodes/areas do you most want to grow in?
Have you run paid ads before? What happened?
Slide 8 Speaker Notes:
This is a collaborative slide. I have listed five key discovery questions to help map out your service priorities, funding mixes, and territory focuses. Presenter: ask these questions to the team, and use the text inputs on the slide to type notes live as they respond. This ensures alignment.
What a Partnership Could Look Like
Moving forward with clear rules and custom campaigns
Protected Local Territory
Custom Service Mix
Realistic Expectations
Session 2 Blueprint
Slide 9 Speaker Notes:
If we agree to work together, this is what it looks like. Postcode lock, capacity matching, realistic timelines, and mapping this to your actual financials. No contract pressures today, just aligning on what a standard partnership model delivers.
Next Steps
How we move forward from today
Today
Listen, understand Destiny's priorities, and answer initial questions.
Next
We create a tailored, postcode-locked growth proposal based on today's inputs.
Book Proposal Review
Schedule a second walkthrough call to review numbers and implementation map.
Slide 10 Speaker Notes:
Our next steps are straightforward. Today we listen. Next, we will put together a tailored growth map and numbers proposal. Finally, we'll schedule a follow-up walkthrough call. You can book that call at ondigisolutions.com/book-call or we can schedule it right now. Thank you so much for your time today.